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Change is natural.Change is inevitable.
ROLE : Creative Strategy, Content creation, PR
COLLABORATION : Rajasi Gera
Objective
This campaigned aimed to create visual and tangible experiences around the belief that change is inevitable and create positive conotations about the natural process of ageing.
MOODBOARD
Target Audience
Women ages 45-55
Living in tier 1 and tier 2 cities
Career oriented, social and/or homemakers
High personal spending power
Like to or are willing to explore personal care
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