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STELLA
McCARTNEY
Integrated marketing and advertising campaign for Luxury fashion and apparel
Role : Creative Direction, Business research
Collaboration : Deena Thiel , Rossana Kelton
OBJECTIVE
The campaign was targeted towards giving a new voice to the brand, and telling the sudiences about Stella Mccartney being the pioneer in Sustainable Luxury Fashion.
for campaign assets, imagery and creatives
Shot footage for brand film
CAMPAIGN EXTENSION
Creating Tangible avenues for brand engagement through
Pop-ups and in-store experiences
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