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Ring Pop.
Not Just Candy.
ROLE : Creative Direction, Content creation, Art Direction
COLLABORATION : Maria Morfin, Art director;
Will Moerschel, Photographer
Josh Jamili, Kiera Ceyssens, Models
Objective : To put a new twist on Ring pop the "candy", and turn it into a vlauable and nostalgic posession. An alluring and charming, glamourous yet nostalgic visual aesthetic that elevates the ad campaign and appeals to a wider audience than Ring pop intended to with it's candy rings.
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Target Audience
We channelled our love for candy and jewellery
23-28 years old, Working professionals in their adult lives, Love going out after work, Professional and glam aesthetic, Big city singles, They have a taste for finer things, Quality over Quantity
Photo Assets
Social Media
Inspiration and ideation
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